Marshall Consultants, LLC "Executive Search in PR, Corporate Communications, Investor Relations & NonProfit" News About Us: What the media says about MARSHALL CONSULTANTS…
Hunt Scanlon Media: Executive Search Report Newswire: Contributed by Dale M. Zupsansky, Managing Editor, Hunt Scanlon Media
March 1, 2016 -
Marshall Consultants Celebrates 50 Years In Recruiting
Marshall Consultants, LLC, a public relations-focused search firm, is celebrating its 50th anniversary. Founded in New York City in 1966 by CEO Larry Marshall, the firm was the first national retainer-based executive search to specialize in the public relations, corporate & marketing communications, investor relations and non-profit functions.
Marshall Consultants has represented over half of the Fortune 500, as well as evolving companies, most major and growing PR, advertising and marketing communications firms, and leading non-profit organizations and associations. Currently based in Ashland, Oregon, the firm had its headquarters in New York for over 35 years, with additional offices in Seattle and Los Angeles.
“When I first started the firm, there was a vacuum in the public relations / communications / investor relations specialized executive search field,” said Mr. Marshall. “No one else was doing it then. So, when I decided to open up Marshall Consultants, several of the more established firms, including Russell Reynolds Associates, referred some of their clients to us for specialized assignments, which they didn’t want to handle or didn’t have the capacity,” he said. Today, by contrast, Mr. Marshall said all of the large generalists now serve every imaginable industry and functional specialty, including PR, IR and communications.
·In the late ’60’s, most communications practitioners, especially at the senior-level, were male and many of them former journalists. Fast-forward to today: Most are female and come from a broad variety of disciplines;
·There were few women in senior-level communications management roles back then. Now, well-respected women are seen as commonplace in the field, many serving as high-profile, top-level executives;
·PR, corporate & marketing communications and investor relations were relatively minor corporate functions 50 years ago, often seen as ‘window-dressing’ for growing companies looking to manage their brands. Today, these functions are seen as equally important to other senior management corporate functions, including finance, legal, marketing and HR;
·Compensation a half century ago for positions in the function were usually in the $25,000 to $50,000 range. Now, mid to senior level PR executives easily earn in the $125,000 to $250,000 pay bracket, with some compensation packages exceeding $500,000 annually;
·Most PR programs decades ago primarily focused on marketing publicity. Nowadays, according to Mr. Marshall, public relations covers the gambit, from corporate media relations and internal communications to public affairs, crisis communications, and corporate social responsibility, among a host of others;
·Annual fee income at PR counseling firms rarely reached $10 million. Today, some firms report fee income exceeding $500 million;
·The PR and communications function 50 years ago was often seen as the stepchild of advertising agency add-on marketing services. Now, there are numerous sizable independent PR firms owned by entrepreneurial communicators as well as major, foreign-owned, global advertising agency-oriented conglomerates;
·PR agency executives’ success was often measured by how much ‘ink’ they could secure in publicity for their clients a half century ago. Today, message-targeted, strategic media PR programs, counseling prowess, media training, relationship-building and business acumen are often keys to success;
·Fifty years ago, print & broadcast communications were the exclusive media formats in play. Now, the emphasis is entirely focused on digital and social media;
Communications practitioners had little job security 50 years ago, often being ‘last to know, first to go,’ according to Mr. Marshall. Now, these same practitioners are viewed as more essential to corporate growth and survival than nearly anyone else — “and they’re the ones turning off the lights in failing companies!,” said Mr. Marshall.
Still going strong, Mr. Marshall has recently completed a number of searches, including a crisis communications head for Smuckers; a PR communications head at Fender Instruments; and a public affairs chief for Sasol, NA.
Marshall Consultants has been tapped by Fender Musical Instruments as the legendary music brand searches for its first director of corporate communications.
The search is the 55-year-old, Scottsdale, Ariz.-based guitar maker's initial effort to establish a proactive corporate communications function, MC said.
Known for producing the workhorse rock guitar, the Stratocaster, Fender is looking to tap into the high-end and custom guitar and lifestyle market while boosting its core business. Fender, previously owned by CBS but now independent, seeks an executive to manage co-branding efforts with brands, ala Harley Davidson and Hard Rock Café, as well as traditional media outreach and marketing efforts.
-------------------------------------------------------------------- September 24, 2007
MARSHALL CONSULTANTS CELEBRATES 40TH ANNIVERSARY; FORMS MARSHALL FUNDRAISING MANAGEMENT Marshall Consultants is celebrating its 40th Anniversary as the first executive search and management consulting firm specializing in Public Relations, Corporate and Marketing Communications and Investor Relations. It also announces the formation of Marshall Fundraising Management.
Larry Marshall, Founder and CEO, notes, “When we began in 1967, many of our corporate clients hired PR people for “window dressing” or because their competitors had them. It was a function that was “last to know, first to go”. But that’s now changed as the PR and corporate communications functions are vital to the very existence of many companies”.
Formerly based in New York City for over 35 years, with Western offices in Seattle and Los Angeles, the firm has relocated to San Francisco, CA and Ashland, OR. They focus on a limited number of senior-level searches from a select group of regional, national and global clients.
He adds: “We appreciate having the opportunity to assist over one half of the Fortune 500 companies and evolving companies and nonprofit organizations and institutions, and most leading PR agencies, bringing them high-caliber PR and corporate communications executives. After these many years, we are rededicating ourselves to providing our clients superior, personalized service. I still enjoy ‘the Quest’.”
Marshall discusses their new venture, Marshall Fundraising Management: “My wife, Joy Marshall’s, passion has always been in the nonprofit arena and, given her success in that field, along with our good fortune in life, decided she wanted us to continue to give back to society. So, we now will offer our dual business background and nonprofit fundraising experience and talents by creating Marshall Fundraising Management where we will advise and assist regional, national, and global nonprofit clients in their fundraising efforts”.
They will also assist philanthropic organizations, as well as private and corporate foundations, in assuring that their contributions are directed wisely, are cost-effective, and achieve their desired results.
The firm’s principals are seasoned business and nonprofit consultants, each with some of the highest credentials of any full-service nonprofit fundraising consultancy in the West. Larry and Joy’s past clients, together and individually, have included Avon Foundation, Boys and Girls Clubs of America, Children’s Miracle Network, Ford Foundation, Consumers Union, Ronald McDonald House Charities, Memorial-Sloan Kettering Cancer Center, United Jewish Appeal, and the United Way (regionally and nationally) to name a few. Recent and current local clients include the National Kidney Foundation (of So. OR), Community Health Center (Jackson County, OR), and the Camelot Theatre Company (Talent, OR). Their new website is: www.MarshallFundraising.com.
Joy's major involvement for over 15 years had been with the Children's Miracle Network (CMN was founded by Marie Osmond and her family), both on the management staff, and as a consultant to, many of its over 175 children’s hospital foundations in the USA, Canada and Mexico. She has guided hospitals for children in creating successful corporate-sponsored fundraising events and cause-branding programs. She was the Executive Producer of CMN's annual local broadcast, aired on KABC-TV from Disneyland, while heading CMN fundraising at Childrens Hospital Los Angeles. Both are Managing Partners of Marshall Fundraising Management, and integrate their individual skills. Larry advises clients in PR and Marketing Communications strategy and programs, building their awareness and visibility. These efforts support Joy’s fundraising, development strategy, and special events planning, programming and execution. They partner with their clients’ internal staff to achieve the most successful results. They plan also to have a network of Strategic Partners regionally, nationally and globally, to be announced shortly.
They conclude, “We wish to represent clients who serve compelling, and potentially high-visibility causes, with ambitious nonprofit fundraising or philanthropic giving objectives, and where we believe that our skills will make a difference. We assist them in “doing well by doing good’”. ---------------------------------------------- Recruiting Industry Newswire.com
June 28, 2006 “…the longtime Manhattan-based executive search firm, Marshall Consultants, founded by Larry Marshall, Founder and CEO, has been reestablished …the only specialized PR-oriented search firm with bi-coastal offices, communications recruiting experience for over three decades…” “has represented over half the Fortune 500 companies, most PR agencies, prestigious institutions and nonprofit organizations…loves ‘the Quest’!” October 12, 2006 “…has named Peter Dowd as Chairman. …formerly Senior Vice President of Corporate Relations at Fidelity Investments, Vice President of PR and Corporate Communications at Texaco, & Executive Vice President at Hill & Knowlton will focus on management consulting, conducting corporate communications audits, staff evaluations and training, developing strategic communications programs, advising on mergers and acquisitions for communications firms…”
Chicago Sun-Times, Lewis Lazare column July 27, 2006 “…the first executive search and management consulting firm to specialize in PR, investor relations, corporate and marketing communications”
NY Times.com: Stuart Elliott Column/In Advertising Oct. 30, 2006 “Peter Dowd joined Marshall Consultants, Ashland, Ore., as chairman …helping on executive searches, communications management consulting…” Bulldog Reporter.com Daily Dog August 3, 2006 “Larry Marshall…now joined by wife, Joy Marshall, heading Research and Nonprofit recruiting…looking forward to renewing their long-time relationships with clients they have successfully served, as well as building new ones…”
“…94% search completion track-record gained in almost four decades…” O’DwyerPR.com News June 26, 2006 “Marshall Consultants is back…now relocated to Ashland, OR”
“…now taking on a limited number of senior-level searches at any location, regionally, nationally or internationally…over 20,000 candidate database”
“With pent-up demand for hiring again, after the recent economic downturn…sees need for their recruiting services emerging again"
October 18, 2006 “Peter Dowd, who held top PR posts at Fidelity Investments and Texaco, has joined executive search firm Marshall Consultants as Chairman. He also spent a decade at Hill & Knowlton in NYC and LA. MC specializes in PR, corporate and marketing communications and investor relations senior-level jobs”
PRWeek: Keith O’Brien
July 17, 2006 “…Larry Marshall, CEO ofMarshall Consultants will focus on senior-level PR & Corporate Communications, Investor Relations, nonprofit & foundation searches, and PR firm Mergers and Acquisitions and PR agency selection”
October 17, 2006
“…Peter Dowd has joined PR-oriented executive search and management consulting firm, Marshall Consultants, as chairman. Dowd took early retirement several years ago from Fidelity Investments where he was SVP of corporate relations. Aside from handling senior-level executive search assignments, he will focus on servicing Marshall’s management consulting clients, conducting corporate communications audits, developing strategic communications programs, advising on mergers and acquisitions for PR and general communications firms, conducting staff evaluations and training, including PR agency succession management, as well as counseling PR consultancies on new business development…”
June 26, 2006 MARSHALL IS BACK
Larry Marshall, a veteran executive search consultant who ran the first search firm focused on PR and corporate and marketing communications, has set up shop again. Marshall has unveiled the latest incarnation of Marshall Consultants, based in Ashland, Oregon, keeping the name of his previous firm, which was founded in New York in 1967 and dissolved in 2002 after he "retired early."
Marshall was an early investor in Dell Computer and reaped a windfall from its success. He traveled the world after retiring early and told O'Dwyer's that he's ready to get back in the ring. He said MC, which he's running with his wife, Joy, will take on a limited number of senior level searches at any location, nationally or internationally. "With pent-up demand for hiring again, after the economic downturn a few years ago, and our having taken a brief hiatus, the needs for our recruiting services are emerging again," he said.
Joy Marshall, a consultant for the Children's Miracle Network who guided fundraising and cause-related marketing for children's hospitals, oversees operations and research for MC. She also handles recruiting for the nonprofit sector.
Veteran PR executive Hugh McCandless, former EVP for MC, serves as of-counsel and splits time between southern California and Florida.
PR In The Spotlight:
Executive Search Firm Founder Gets Back In The Game
To Reestablish His Longtime Consultancy
Marshall Consultants (http://www.marshallconsultants.com), the longtime Manhattan-based PR executive search firm, has been reestablished by founder and CEO Larry Marshall through his return from early retirement.
Founded in 1967, Marshall Consultants has the distinction of being the first executive search and management consulting firm to specialize in PR, investor relations, corporate and marketing communications functions, says Marshall. With a 94% search completion track-record gained in almost four decades, Marshall said that he is looking forward to renewing his relationships with the many clients they have successfully served, as well as building new ones.
For over 30 years the firm has had eastern offices in New York, as well as western offices in Seattle and Los Angeles. Marshall and his team have now relocated to their present offices in Ashland, Oregon. Marshall Consultants, whose new slogan is “First … and still the best!” has represented over half the Fortune 500 companies, major PR agencies, prestigious institutions and non-profit organizations.
Formerly, the firm has had a staff of up to 10 professional recruiters, handling a high volume of searches at all experience levels. The new practice is a boutique executive search firm handling selected search assignments exclusively at the senior management level. Additional service offerings will be available in management consulting projects, including communications company mergers and acquisitions, and assistance in corporate client’s PR firm selection.
“With pent-up demand for hiring after the economic downturn a few years ago, the need for our recruiting services are emerging again,” Marshall said. “We’ll be taking on a limited number of retained senior level searches to which we’ll give our undivided attention. With our comprehensive resources, we can effectively serve clients in any location, nationally or internationally, as we have in the past.”
July 17, 2006
LOS ANGELES: After a five-year hiatus, PR executive search firm Marshall Consultants has resurfaced. Now based in Ashland, OR, it will focus on senior management-level searches, M&A, IR, and nonprofit development. Along with Larry and Joy Marshall, the firm's CEO and president, respectively, executive staff includes bicoastal advisor Hugh McCandless.
Marshall Consultants, the longtime New York-based PR executive search firm has been re-established by founder and CEO Larry Marshall through his return from early retirement. The resurrected firm is now based in Ashland, Ore. Originally founded in 1967, Marshall Consultants was the first executive search and management consulting firm to specialize in the PR, investor relations, corporate and marketing communications functions. http://suntimes.com/index/lazare.html
Recruiting Industry Newswire
(Hunt-Scanlon Publishing Co.)
June 28, 2006
Marshall Consultants Reopens in Oregon
Marshall Consultants, the longtime Manhattan-based focused executive search firm that had been dissolved in 2002, has been reestablished by former Larry Marshall in Ashland, Oregon. Founded in 1967, Marshall Consultants was the first executive search firm to specialize in the PR, corporate and marketing communications function. "In our absence, no company has been able to match Marshall Consultants reputation for personal and professional attention to clients and candidates," Mr. Marshall said. "So we have decided to reopen our doors. We'll be taking on a limited number of retained senior level searches to which we'll give our undivided attention. With our existing resources, we can effectively serve clients in any location, nationally or internationally, as we have in the past."
Mr. Marshall will be joined in the venture by his wife, Joy Marshall, who previously consulted for the Children's Miracle Network. Ms. Marshall will oversee operations, research and recruit development and management executives for the nonprofit sector. Hugh McCandless, who had been executive vice president of Marshall Consultants, will serve in an 'of counsel' capacity as EVP-Emeritus.
Larry & Joy Marshall, Managing Directors Marshall Consultants, LLC 541-488-3121 Email: Marshcons@gmail.com